I calculated the Philips Hue vs LimitlessLED on 1 Nov 2014. It is $289 hue vs $142 LimitlessLED
LimitlessLED still looks half the price even with 26 pound tax for UK VAT and even with shipping. Hue has 3 bulbs and wifi bridge in its starter pack.
Hue starter kit from the John Lewis online store with free shipping = £179.95 equals $289.51 US Dollars
LimitlessLED (3 bulbs plus wifi bridge) with Standard shipping = 100.58USD + UK VAT £26.19(42.14USD) = $142.72
LimitlessLED (3 bulbs plus wifi bridge) with EMS Tracked shipping = 120.70USD + UK VAT £26.19(42.14USD) = $162.84