► What customizations can I make?

The WiFi Receiver Bridge provides a route for a direct WiFi connection from iPhone or iPad (Adhoc Access Point Mode) or for any device on a home networked WiFi connection. (The SSID, username and password are stored in the UDP Receiver Bridge).

You can write your own custom software, just by sending a standard TCP/IP or UDP network command to the bridge ( or fixed IP address) to control the brightness, color, switching, with just a few lines of code from your Windows, Mac, Android, Tablet, iPhone, or iPad. 
Follow the developer blog where you can get sample applications, and code.